Business Travel and Tourism

Name: Business Travel and Tourism
Price: 39.22 USD
Availability: InStock
ISBN: 9780750643924

ISBN-10: 0750643927

ISBN-13: 9780750643924

Edition: 2001

Authors: John Swarbrooke, Susan Horner

List price: $75.95

30 day, 100% satisfaction guarantee!

Marketplace

3 new & used from $39.22

what's this?

Rush Rewards U
Members Receive:

You have reached 400 XP and carrot coins. That is the daily max!

Description:

This text offers an overview of the growing area of business tourism. It explores a broad range of issues, from the impact of virtual reality and video-conferencing on business tourism, to the growth of business tourism in Eastern Europe and Asia.

Book details

List price: $75.95
Copyright year: 2001
Publisher: Routledge
Publication date: 11/6/2001
Binding: Paperback
Pages: 370
Size: 7.40" wide x 9.61" long x 0.79" tall
Weight: 1.496
Language: English



The context - Introduction


The historical development of business travel and tourism


The demand side of business travel and tourism


The supply side of business travel and tourism


The role of the destination in business travel and tourism


The macro environment of business travel and tourism


The impacts of business travel and tourism


The development and management of business travel and tourism - The physical infrastructure of business travel and tourism


The human resource infrastructure of business travel and tourism


Marketing the business travel and tourism product


The practice - The organization of business tourism events


Examples of good practice


Major interactive exercises


The future - Key challenges for the future of business travel and tourism


Case studies