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| Our Philosophy: How to Use This Book | |
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| Think Like an Editor | |
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| An Editor's Credo: Design a mission statement that defines you | |
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| Planning the Story | |
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| 10 Steps to a Better Story: How to Work with Reporters on a Focused Plan before They Report: Plot an effective and reasonable approach to stories of all kinds | |
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| Enterprise: How to Come Up with Good Story Ideas: Nurture this trait, and build your reputation as "The Idea Person" | |
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| Spot News: How to Help Reporters React to Breaking News: Move quickly, and with confidence, when the news surprises you | |
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| News Judgment: How to Decide What's Important: Assess things, and make wise choices | |
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| Curiosity: How to Strengthen This Trait: Ask yourself What am I curious about? | |
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| Analyzing the Story | |
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| See the Big Picture: How to Answer, "What's the Story?": Grasp the essence of the story through conversation | |
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| 10 Questions in 10 Minutes: Mow to Keep the Story Talk Going: Don't get stuck ... get inspired | |
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| Structure: How to Ensure an Organized Story | |
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| Structure: Opening Paragraphs: Start fast-and start right | |
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| Structure: Lead: Be efficient, quick and to the point | |
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| Structure: Quotes: Let sources speak for themselves | |
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| Structure: Nut Graph: Ask die key questions to unlock story meaning | |
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| Structure: Cosmic Graph: Think big and expand story horizons | |
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| Give Credit: Haw to Ensure Proper Attribution, Sourcing and Substantiation: Acknowledge others' contributions to your own work | |
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| Show, Don't Tell How to Include Anecdotes, Examples and Details: Employ powerful techniques to energize storytelling | |
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| Context: How to Provide Background and Relevance: Help readers understand what's important and why | |
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| Closer Look: How to Tell Where the Story Works and Where h Needs Work: Get a quick sense of what you hope and what you need | |
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| Assessing the Story | |
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| Skeptical Editing: Ask Key Questions Graph by Graph: Ensure a complete, honest and Insightful story | |
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| Pace: Keep the Story Moving: Don't lose your story's momentum-or readers' interest | |
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| Sensitivity: Sexual Orientation/Gender/Race/Religion/Disabilities/Age: Understand and celebrate differences | |
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| Holding a Story: 10 Warning Signs That a Story Should Not Run: Know when to take extra time if the story needs mote work | |
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| Saving a Story: 10 Things You Can Do to Make a Story Work: Know what to do when you want to - or need to-publish | |
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| Work Like an Editor | |
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| Editing the Story | |
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| Treat Editing Like a Mystery: How to Approach a Story: Follow a logical and sup-by step process | |
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| Edit for AP Style: Remember the rules, and edit with discipline | |
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| Edit for Grammar: Avoid everyday mistakes that hurt your image | |
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| Edit for Spelling: Read every word, and pronounce every syllable | |
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| Edit for Punctuation: Understand the functions, and use them correctly | |
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| Edit for Accuracy: Check everything, and check again | |
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| Edit for Fairness: Consider readers' many perspectives | |
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| Edit for Balance: Realize what it is and how to assess it | |
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| Edit for Libel: Learn the warning signs that could lead to legal trouble | |
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| Tight Writing: How to Keep It Simple: Strive to uncomplicate the message | |
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| Trim a Story: How to Identify 10 Places to Cut: Work delicately, and leave no trace | |
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| Transitions: How to Change Subjects and Speakers: Lead readers through the story | |
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| Clich�s: How to Be Original: Use your own words, not retreads | |
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| Verbs: How to Choose Strong Ones: Select words that make the story move | |
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| 24-Hour Local News Cycle: How to Handle It: It never stops-and neither will you | |
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| Web Elements: 5 Cautions: Mine the Web, but proceed with care | |
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| Ethics: How to work your way to the right decision | |
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| Taste: How to decide what offends | |
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| Presenting and Selling the Story | |
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| Headlines, Keywords and Metadata: Grab attention for your content, and help readers find it | |
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| Points of Entry and Points of Involvement: Choose ways to get readers interested and engaged | |
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| Graphics and Maps: Tell the who, what, when, where, and how with strong visuals | |
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| Photos: Convey visual content and emotion | |
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| Promos and Refers: Write with power and clarity, and be direct | |
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| Act Like an Editor | |
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| Using Authority Responsibly | |
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| Corrections: Own Up to Mistakes: Earn your readers' trust and respect | |
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| Credibility: Put Yourself above Reproach: Understand the pitfalls, and avoid them | |
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| Plagiarism and Fabrication: What Editors Can Do: Be vigilant, and protect careers and reputations | |
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| Deadline Pressure: How to Get Along in the Newsroom: Set an example by acting like a professional | |
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| Keep Asking Questions: Stay sharp through self-reflection | |
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| References | |
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| Index | |