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    Ride of a Lifetime Doing Business the Orange County Choppers Way

    ISBN-10: 0470449977
    ISBN-13: 9780470449974
    Author(s): Paul Teutul, Mark Yost, Mark Yost
    Description: Paul Sr. knows what it takes to run a successful business. He's been doing it with his family for over 30 years, beginning in the 1970s at the family's first business in the steel industry, Orange County Ironworks, and now at his own custom  More...
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    List Price: $16.99
    Publisher: John Wiley & Sons, Limited
    Binding: Hardcover
    Pages: 208
    Size: 6.25" wide x 9.50" long x 1.00" tall
    Weight: 0.990
    Language: English

    Paul Sr. knows what it takes to run a successful business. He's been doing it with his family for over 30 years, beginning in the 1970s at the family's first business in the steel industry, Orange County Ironworks, and now at his own custom motorcycle company, Orange County Choppers. Since 1999, Paul Sr. has grown his OCC enterprise to a 20-employee company that produces 150 bikes a year. What makes the Teutul family so fascinating is their intensely passionate, creative, and honest approach to business. Their unwavering commitment to achieving the best comes from a resilient family work ethic. Although the family business is thriving in a niche industry, the rules that the company follows are universally valid, and can be applied to any business of any size in any industry. Included in the book are such lessons as:Work Hard, and Then Work Harder- This might seem like a simple concept, but it's often under-rated and is essential to the success of a business. Nobody in the Teutul family was given special treatment at Orange County Ironworks, and no one started anywhere in the family business except at the very bottom, and worked their way up.Embrace Creativity- The employees at OCC work in an industry that lets their imaginations take control on their projects, but the overall idea is to turn the ideas that are coming from your head in execution in your businessEstablish Roles and Support One Another- Paul Sr. and "Paulie" at OCC manage to mesh their opposite Old School and New School styles with building bikes and working with their colleagues. Recognizing strengths and weaknesses in a company and then supporting each other is vital to establishing smooth and streamlined processes at work.Encourage Conflict- Many people can relate to the occasional father/son argument dynamic that the Teutuls have on their show. They feel strongly that important issues aren't raised and problems aren't solved unless there is some degree of conflict within an organization.

    Mark Yost has worked in business and sports journalism for nearly 20 years.nbsp;His bylines includeThe Wall Street JournalandDow Jones Newswires, where he served as Detroit bureau chief.

    Foreword
    Acknowledgments
    Introduction
    Choices
    No Thanks, Pardner
    Passion
    Welcome Change
    Building a Reputation
    Stay Organized
    Hire Good People
    Learn to Trust Others
    Take Care of Your Employees
    All in the Family
    Learn from Your Mistakes
    Giving Back
    Never Sell Out
    Always Follow Your Dreams

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