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List of Figures and Tables | |
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Foreword | |
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Acknowledgements | |
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Theoretical Framework | |
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Introduction | |
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Environmental concern and economic activity | |
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From ignorance to awareness | |
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From awareness to conflict | |
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From conflict to solutions | |
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One step beyond | |
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The role of the Natural Resource Based View in the sustainability debate | |
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Natural Resource Based View | |
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Back to the roots: The resource based view | |
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Steps to corporate sustainability | |
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Defining the scope | |
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The Nature of Environmental Product Innovation and Green Image | |
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Introduction | |
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Innovation: Approaches to the term | |
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Socio-economic innovations | |
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Environmental innovation. Definition, determinants and types | |
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Environmental process innovations | |
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Environmental organizational innovations | |
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Environmental product innovations | |
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Environmental tools as supporting factors | |
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Other approaches to environmental innovation | |
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Green corporate reputation and image | |
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Corporate reputation. Review, proposed definition and characterization from a management perspective | |
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Corporate reputation, corporate image and corporate identity: Exploring the 'terminological jungle' | |
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Corporate reputation: Main features | |
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Social and green corporate reputation | |
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Research Model | |
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Introduction | |
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Individual effects | |
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Environmental product innovation and firms' performance | |
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Green corporate image and firms' performance | |
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Environmental product innovation and green corporate image: Their joint effect on firms' performance | |
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Methodology | |
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Introduction | |
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Environmental innovation: Previous empirical studies | |
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Measurement of variables | |
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Variables development: Measurement scales | |
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Environmental product innovation | |
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Green image | |
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Firm performance | |
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Control variable | |
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Information sources and data gathering | |
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Sample characteristics and statistical representativeness | |
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Research Results | |
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Introduction | |
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The Spanish metal sector: Overview of environmental product innovation and green image initiatives | |
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Exploratory analysis | |
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Introduction | |
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Environmental product innovation | |
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Green image | |
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Firm performance | |
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Exploring the relationship between environmental product innovation, green image and firm performance | |
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Conclusions | |
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Introduction | |
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The evolving nature of the Natural Resource Based View | |
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Implications | |
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Limitations and future research lines | |
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Annexes | |
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Notes | |
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References | |
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Index | |