Mail Order Retailing in Britain A Business and Social History

Name: Mail Order Retailing in Britain A Business and Social History
Price: 232.95 USD
Availability: InStock
ISBN: 9780198296508

ISBN-10: 0198296509

ISBN-13: 9780198296508

Edition: 2005

Authors: Richard Coopey, Sean O'Connell, Dilwyn Porter

List price: $225.00

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Since its inception in the late 19th century, Britain's mail order industry both exploited and generated social networks in building its businesses. The common foundation of the sector was the agency system; Sales were made through catalogues held by agents, ordinary people in families, neighbourhoods, pubs, clubs and workplaces. Through this agency system mail order firms in Britain were able to tap social networks both to build a customer base, but also to obtain vital information on creditworthiness. In this, the first comprehensive history of the British mail order industry, the authors combine business and social history to fully explain the features and workings of this industry. They…

Book details

List price: $225.00
Copyright year: 2005
Publisher: Oxford University Press, Incorporated
Publication date: 3/24/2005
Binding: Hardcover
Pages: 258
Size: 6.46" wide x 9.53" long x 0.77" tall
Weight: 1.474



Introduction



General Mail Order Retailing in Britain: Origins and Development to 1939



The Evolution of Mail Order Retailing in Post-war Britain



Working Class Life, Consumer Credit, and the Making of Agency Mail Order



Mail Order Agency in Post-War Britain: The Agent, the Company, and the Consumer



Inside the Firm: Mail Order, Efficiency, and Rationalization - From Personal to Organizational Control



Disconnecting the Personal: Computers and Mail Order



The Next Shopping Revolution



Conclusion