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Preface to the Second Edition | |
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Preface to the First Edition | |
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Understanding Global Strategy | |
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Keys to a Successful Total Global Strategy | |
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Financial Benefits of Internationalization and Globalization | |
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Industry Globalization Drivers | |
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Global Strategy Levers | |
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Benefits of Global Strategy | |
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Drawbacks of Global Strategy | |
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Finding the Balance | |
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More Than One Strategy Is Viable | |
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Challenges of Implementation | |
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Backlash Against Globalization | |
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Discussion and Research Questions | |
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Notes | |
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Diagnosing Industry Globalization Potential | |
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Globalization Drivers for Service Businesses | |
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Effects of the Internet on Industry Globalization Drivers | |
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Market Globalization Drivers | |
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Cost Globalization Drivers | |
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Government Globalization Drivers | |
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Competitive Globalization Drivers | |
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Guidelines for Diagnosing Industry Globalization Potential | |
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Discussion and Research Questions | |
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Notes | |
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Building Global Market Participation | |
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Basis for Global Expansion | |
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Global Market Participation for Service Businesses | |
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Effects of the Internet on Global Market Participation | |
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Types of Global Market Participation | |
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Globally Unimportant Countries | |
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Benefits of Global Market Participation | |
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Drawbacks of Global Market Participation | |
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Globally Blocked Industries | |
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The Special Case of Joint Ventures | |
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Differing Strategic Roles for Each Country | |
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Industries That Need Multimarket Participation | |
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Guidelines for Building Global Market Participation | |
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Discussion and Research Questions | |
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Notes | |
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Designing Global Products and Services | |
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Benefits of Global Products and Services | |
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Drawbacks of Global Products and Services | |
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Global Standardization in Service Businesses | |
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Effect of the Internet on Global Products and Services | |
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When to Use Global Products and Services | |
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Developing Global Products and Services | |
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Guidelines for Designing Global Products and Services | |
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Discussion and Research Questions | |
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Notes | |
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Locating Global Activities | |
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Effect of the Internet on Global Activity Location | |
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Role of National Factors | |
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Role of Exchange Rates | |
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Strategic Advantage Versus Comparative Advantage | |
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Benefits of Global Location of Activities | |
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Drawbacks of Global Location of Activities | |
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Global Activity Location for Service Businesses | |
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Locating Individual Activities | |
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Guidelines for Locating Global Activities | |
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Discussion and Research Questions | |
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Notes | |
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Creating Global Marketing | |
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Benefits of Global Marketing | |
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Drawbacks of Global Marketing | |
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When to Use Global Marketing | |
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How to Use Global Marketing | |
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Where to Use Global Marketing | |
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Conducting Global Market Research | |
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Collecting Global Marketing Information | |
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Organizing for Global Marketing | |
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A Global Consumer Marketing Success Story | |
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A Global Business-to-Business Marketing Success Story | |
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Guidelines for Creating Global Marketing | |
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Discussion and Research Questions | |
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Notes | |
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Making Global Competitive Moves | |
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Key Features of Global Competitive Moves | |
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Global Competitive Moves for Service Businesses | |
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Effect of the Internet on Global Competitive Moves | |
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Benefits and Drawbacks | |
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Choosing the Speed of Globalization | |
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Guidelines for Making Global Competitive Moves | |
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Discussion and Research Questions | |
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Notes | |
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Building the Global Organization | |
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Organization Structure | |
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Management Processes | |
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People | |
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Culture | |
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Minimizing the Drawbacks of Global Organization | |
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Effects of the Internet on Globalization | |
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Combining Strategic and Organizational Analysis | |
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Guidelines for Building the Global Organization | |
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Discussion and Research Questions | |
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Notes | |
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Regional Strategy | |
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Regional Strategy in the Context of Global Strategy | |
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Defining Regions | |
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Examples of Major Regions | |
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Diagnosing Industry Regionalization Potential | |
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The Case of the European Union | |
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Using Regional Strategies | |
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Regional Organization and Management | |
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Guidelines for Diagnosing Regionalization Potential and Developing Regional Strategies | |
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Discussion and Research Questions | |
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Notes | |
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Measuring Industry Drivers and Strategy Levers | |
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Measuring Industry Globalization Drivers | |
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Measuring Global Strategy Levers | |
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Measuring Global Organization | |
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Discussion and Research Questions | |
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Notes | |
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Conducting a Global Strategy Analysis | |
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Worksteps | |
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Assembling the Global Team | |
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Defining the Business | |
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Identifying Key Markets | |
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Identifying Key Competitors | |
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Checking the Core Strategy | |
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Checking Country Selection | |
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Diagnosing Industry Globalization Potential | |
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Evaluating Current and Potential Use of Global Strategy Levers | |
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Evaluating Organization Capability | |
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Developing Global Programs | |
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Global Products Program | |
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Further Steps | |
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Some Guiding Ideas for Implementing a Total Global Strategy | |
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Discussion and Research Questions | |
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Notes | |
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Appendix: Worksheets for Evaluating Core Strategy | |
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Bibliography | |
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Company Name Index | |
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Subject Index | |
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Author Index | |