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Acknowledgments | |
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The Quest for Intelligence | |
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The New e-Business Intelligentsia | |
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The New Imperative | |
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Fundamentals of Intelligence | |
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Currency of the New Economy | |
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Moving to Intelligence Everywhere | |
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The B2B Intelligence Opportunity | |
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Do It or Die | |
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The Ever-Shifting Ground | |
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Information Governance | |
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Information Dictatorship | |
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Information Anarchy | |
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Information Democracy | |
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Information Embassies | |
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Take the Test | |
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Summary | |
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The Value of Information | |
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The Data Liability Zone: When Data Is Just a Cost | |
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The First Return on Information Zone: Implementing Departmental Business Intelligence | |
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The Enterprise Intelligence Zone: Applying Business Intelligence across Departments | |
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The Extended Enterprise Zone: Extending the Value of Existing Relationships through Value-Added Information Sharing | |
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The Information Merchandising Zone: Selling Data to New Types of Customers via Intelligent Extranets | |
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Data Overload | |
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The Inexorable Rise of Data Volumes | |
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The Data Silo Problem | |
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The Globalization Challenge | |
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The Data Quality Issue | |
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Strategies to Deal with Data Overload | |
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Summary | |
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e-Business Intelligence at Work | |
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Questions People Ask | |
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The Marketing Analyst | |
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The Purchasing Manager | |
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Sources of Data | |
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Information Democracies | |
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Enterprise Business Intelligence | |
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Making Better Faster Decisions | |
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Controlling the Company's Course: Balancing the Corporate Scorecard | |
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Business Intelligence, Business Benefits | |
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Successful Strategies for Implementing an Enterprise Business Intelligence System | |
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Summary | |
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Customer Intelligence | |
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The 360[degree] Relationship | |
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The Utopian Segment of One: Segmentation 101 | |
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The ABCs of CRM | |
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New Forms of Customer Value Management | |
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Summary | |
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Ecommerce Intelligence | |
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Performing without a Net: The Particulars of Web Business | |
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The Need for Ecommerce Intelligence | |
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Intelligent Scenarios: Benefits of Business Intelligence for Ecommerce | |
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A Note on Privacy | |
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Information Embassies | |
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e-Business Intelligence Extranets | |
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From Trading Products to Sharing Information | |
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Evolving Models for Data Sharing | |
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e-Business Intelligent Extranets: Tomorrow's Information ATMs | |
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Risks and Rewards | |
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Summary | |
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Customer Care Extranets | |
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A Win-Win Relationship | |
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Summary | |
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Empty, as no business book should have a Chapter 11! | |
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Information Brokers | |
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Design and Circumstance | |
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Summary | |
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Supply Chain Extranets | |
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The Supply Chain Extranet Opportunity | |
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Supply Chain Basics | |
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Optimizing the Supply Chain | |
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The Rise of Digital Marketplaces | |
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Summary | |
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Vision for Tomorrow | |
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The e-Business Intelligence Future | |
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e-Business Intelligence Every Day | |
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Intelligence Everywhere | |
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Intelligence for All | |
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Management by Information | |
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A "Normalized" World | |
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The Big Hits and Misses | |
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Summary | |
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Final Note to the Reader | |
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Popular Misconceptions about an e-Business Intelligence Implementation | |
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Sharing Information Means Losing Control | |
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Self-Service Is a Waste of Time for the Users | |
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IT Cannot Understand the Business | |
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We Do Not Need All That Data Anyway | |
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The Search for Return: Justifying the Investment | |
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Bibliography | |
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Glossary | |
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Index | |