jeanno�l kapferer

Luxury Strategy Break the Rules of Marketing to Build Luxury Brands

Kapferer on Luxury How Luxury Brands Can Grow yet Remain Rare

New Strategic Brand Management Advanced Insights and Strategic Thinking

Phenomenology of Landscape Places, Paths and Monuments

Luxury Strategy Break the Rules of Marketing to Build Luxury Brands

Schism and Continuity in an African Society A Study of Ndembu Village Life

Strategic Brand Management Creating and Sustaining Brand Equity Long Term

Against Exoticism Toward the Transcendence of Relativism and Universalism in Anthropology

African Images Racism and the End of Anthropology