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janbenedict e. m. steenkamp

Global Brand Strategy World-Wise Marketing in the Age of Branding
Jan-Benedict Steenkamp

1349949930 / 9781349949939

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Private Label Strategy How to Meet the Store Brand Challenge
Nirmalya Kumar, Jan-Benedict E. M. Steenkamp

1422101673 / 9781422101674

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Retail Disruptors The Spectacular Rise and Impact of the Hard Discounters
Jan-Benedict Steenkamp, Laurens Sloot

0749483474 / 9780749483470

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