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Economics and Management of Competitive Strategy

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ISBN-10: 9812838465

ISBN-13: 9789812838469

Edition: 2009

Authors: Daniel F. Spulber, Daniel F. Spulber

List price: $79.00
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This book provides a comprehensive and integrated approach to management strategy that is based on economics. A basic introductory strategy text that integrates economic analysis with management strategy, it takes into account global competition and high-tech (Internet) developments, and recognizes that companies today can no longer expect to sustain competitive advantage but must rely on innovation (of products, processes, and transactions). Although many of the principles are illustrated with numerical examples, the text does not require a background course in economics or mathematics, and does not contain technical graphs or equations. Thus, the book is suitable for undergraduate…    
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Book details

List price: $79.00
Copyright year: 2009
Publisher: World Scientific Publishing Co Pte Ltd
Publication date: 6/18/2009
Binding: Hardcover
Pages: 520
Size: 9.00" wide x 11.25" long x 1.25" tall
Weight: 3.344
Language: English