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| Preface | |
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| Basics | |
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| Introduction to part one | |
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| Introduction | |
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| Overview of chapter one | |
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| Who is creative? | |
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| Why are people expressing a need for creativity now? | |
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| Business and design are changing | |
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| The landscape of design research | |
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| Positioning this book on the design research map | |
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| The design process is changing | |
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| People's roles in the design process are changing | |
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| Collective creativity and co-creation | |
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| How and where is co-creation taking place? | |
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| Related approaches in co-creative design | |
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| Where this book is focused | |
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| Thinking About Creativity | |
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| Overview of chapter two | |
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| What is creativity? | |
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| A framework for individual creativity | |
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| Social or collective creativity | |
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| Moving on | |
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| How it Works: Generative Tools and Techniques | |
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| Overview of chapter three | |
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| An infinite set of tools and techniques | |
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| Say, do, and make tools and techniques | |
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| Ingredients of make toolkits | |
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| Types of make toolkits | |
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| Applying the make toolkits | |
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| Say, do, make and the path of expression | |
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| Complete Cases from Practice | |
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| Introduction to part two | |
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| Four Cases | |
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| A student group exercise: the experiences of train commuters | |
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| A student project: communication needs of elderly people | |
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| Intermediate consultancy practice: new healthcare services | |
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| A large international project: family leisure time | |
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| Rounding off this chapter | |
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| How To | |
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| Introduction to part three | |
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| Making the Plan | |
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| Introduction | |
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| Time and timelines | |
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| Deliverables | |
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| Finances | |
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| Varieties in projects and plans | |
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| Learning about making the plan | |
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| Gathering Data in the Field | |
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| Introduction | |
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| Starting up | |
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| Participants | |
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| Working towards the sessions | |
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| Conducting the interviews or group sessions | |
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| Analysis: What to Do with what you Got | |
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| Introduction | |
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| The challenges of dealing with qualitative data | |
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| Capturing: storing, ordering, and labeling | |
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| The aims of analysis | |
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| Moving from research toward design | |
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| Choosing a path | |
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| Communication | |
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| Introduction | |
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| What is the purpose of communication? | |
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| Presentation and participation | |
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| Three approaches to communication | |
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| Tools for communicating | |
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| Relationships between approaches to analysis and communication | |
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| Final thoughts | |
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| Conceptualization | |
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| Introduction | |
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| Conceptualization is on the other side of the analysis space | |
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| What is conceptualization for? | |
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| Playing in the design opportunity space | |
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| The big picture | |
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| Bridging | |
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| Introduction | |
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| Where are the gaps? | |
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| Where and when does bridging happen? | |
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| Who is bridging the gaps? | |
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| What are the ways we can bridge the gaps? | |
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| Transformation and cultural change | |
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| So what does the generative design research process really look like? | |
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| Epilogue | |
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| Introduction | |
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| The starting situation | |
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| Today | |
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| The future | |
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| External Contributors | |
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| References | |
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| Glossary | |
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| Index | |