Twenty Two Tips on Typography

Name: Twenty Two Tips on Typography
Price: 5.7 USD
Availability: InStock
ISBN: 9788496540927

ISBN-10: 8496540928

ISBN-13: 9788496540927

Edition: 2007

Authors: Enric Jard

List price: $19.95

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Book details

List price: $19.95
Copyright year: 2007
Publisher: Actar D
Publication date: 11/1/2007
Binding: Paperback
Pages: 104
Size: 5.50" wide x 7.00" long x 0.25" tall
Weight: 0.440
Language: English




Choose just a couple of typefaces



Make sure that the typeface does not communicate something you do not want to communicate



Choose the typeface according to the size that will be used



Use typefaces for your language



When you combine two different typefaces, adjust their sizes



Be sure that your typeface makes it to the end



Do not touch default values



If they let you, range left



Start with the body of the text



Always follow one particular system (or almost always)



Do not waste time with margins and page numbers



Conveniently mark paragraphs



Equal out lines (if you can)



Reduce the tracking in large bodies of text



Work on titles, headings, and logos



Pay attention to the characters you insert



Reject fake bolds, italics, and small capitals



Learn how H&Js work



If it does not need to stand out, condense and expand the letters



Reduce the leading in larger body sizes



Be careful with numbers



Know what you are talking about