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Tourism Destination Marketing

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ISBN-10: 3844399631

ISBN-13: 9783844399639

Edition: N/A

Authors: Marios Soteriades

List price: $43.00
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The aim of this study is to provide a framework of principal issues to be addressed and their application in promoting tourism destinations. In the first section, the context of tourism destination marketing is outlined and the value- chain approach is briefly presented. In the second section a review of the strategic marketing approach is carried out. The next section addresses and highlights the main issues and aspects of clustering; i.e. clusters applications within tourism industry, their activities, as well as their contribution and benefits resulting at destination level, illustrated by a case study. The forth section consists of a comprehensive approach to electronic marketing, an…    
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Book details

List price: $43.00
Publisher: Lambert Academic Publishing
Binding: Paperback
Pages: 96
Size: 6.00" wide x 9.00" long x 0.23" tall
Weight: 0.330
Language: English