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'service Quality Determinants in the Greek Banking System'

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ISBN-10: 3844320261

ISBN-13: 9783844320268

Edition: N/A

Authors: Evmorfia Mastrojianni

List price: $71.00
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This study aims at contributing towards enhancing the existing level of understanding with regard to the determinants of service quality and its effects on the behavior of customers in the Greek banking industry and narrowing the existing literature gap. We expect that the conclusions drawn will be welcome by the management of banking institutions and will be put to good use to progress their competitive market position. Previous research in international markets has shown that the corporate image of banking institutions to a large extend relies upon the excellence of their service delivery and their ability to sustain long-lasting relations with their customers. We hope our findings will…    
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Book details

List price: $71.00
Publisher: Lambert Academic Publishing
Binding: Paperback
Pages: 84
Size: 6.00" wide x 9.00" long x 0.20" tall
Weight: 0.308
Language: English