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Price Engineering for Smes in the Hotel Industry

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ISBN-10: 3844305262

ISBN-13: 9783844305265

Edition: N/A

Authors: Octavian Catalin Cucu

List price: $67.00
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The advent of the Internet era changed the way business is conducted, especially in the hotel industry. The existent literature argues that the online booking revolution diminishes the effectiveness of traditional revenue management systems (Schwartz, 2008). The present paper shows that, on the contrary, online booking and revenue management perfectly complement each other. In particular, light algorithms are used to construct a pricing policy which can and should be used by managers of small size hotels. The price engineering endeavor is based on both simulated demand following a Poisson distribution and on the pricing policy of competing 2-star hotels in the vicinity of the Vrijthof…    
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Book details

List price: $67.00
Publisher: Lambert Academic Publishing
Binding: Paperback
Pages: 64
Size: 6.00" wide x 9.00" long x 0.15" tall
Weight: 0.242
Language: English