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Cross-Cultural Customer Service in Recreation Management

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ISBN-10: 3843359075

ISBN-13: 9783843359078

Edition: N/A

Authors: Chieh-Lu Li

List price: $84.00
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Description:

This book used cultural values to explain the similarities and differences of customer services among different ethnic groups. The author intended to describe recreation use patterns, trip profiles, and socio-demographic characteristics of an ethnically diverse sample of National Forest recreation visitors as well as to examine the relationships among different cultural backgrounds, perceived service quality, satisfaction, and related variables. Results suggested that managers need to understand and appreciate the ethnic differences in ways of experiencing and enjoying the outdoors, as well as the impact of these differences on service quality, visitor satisfaction and behavioral intentions.
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Book details

List price: $84.00
Publisher: Lambert Academic Publishing
Binding: Paperback
Pages: 144
Size: 6.00" wide x 9.00" long x 0.34" tall
Weight: 0.484
Language: English