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Entrepreneurial Cities in Post-Socialist Countries

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ISBN-10: 384335636X

ISBN-13: 9783843356367

Edition: N/A

Authors: Gabriella Borgovan

List price: $65.00
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In order to create more opportunities, cities must be able to attract more investment, business, residents and visitors. In order to improve the country/city image, governments have lately been engaged in conventional marketing techniques used otherwise by private companies. A well designed program to attract foreign investment contains complementary elements: promotion, incentives, and policies designed to improve the investment climate. Actions like subsidizing investors, promotion of the city, branding, offering financial incentives to existing companies and to investors are only few of the strategies that are considered to be entrepreneurial. What entrepreneurial cities are, if the two…    
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Book details

List price: $65.00
Publisher: Lambert Academic Publishing
Binding: Paperback
Pages: 88
Size: 6.00" wide x 9.00" long x 0.21" tall
Weight: 0.308
Language: English