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Differential Pricing and Promotion and Their Effect on Growth of Smes

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ISBN-10: 3838386108

ISBN-13: 9783838386102

Edition: N/A

Authors: Abid Naeem, Henry Ssebunnya

List price: $63.00
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In bid to stay competitive in the industry, SMEs have to apply several formal marketing techniques which will help them edge past their competitors regardless of the many operational challenges they are facing. Moreover, through the first questionnaire the authors realized that if the case company could appreciate the use of marketing techniques in the market, it would gain more market share hence realizing organic growth. However this entirely depends on the leadership and management teams which also have to be innovative in the market place which will eventually create value for the customers who tend to be loyal and as such purchase the service or product repeatedly. In addition, the…    
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Book details

List price: $63.00
Publisher: Lambert Academic Publishing
Binding: Paperback
Pages: 108
Size: 6.00" wide x 9.00" long x 0.26" tall
Weight: 0.374
Language: English