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Comparison of Service Quality Customers Perception

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ISBN-10: 383837990X

ISBN-13: 9783838379906

Edition: N/A

Authors: Daing Maruak Sadek, Salehuddin Shuib, Ahmad Rozaini Ali Hassan

List price: $62.00
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Describes a study performed in Leicestershire, United Kingdom to develop a reliable and valid scale for the measurement of the perceived service quality of bank services. The Cooperative Bank (CB) and Islamic Bank of Britain (IBB) which located in Leicester, UK has been chosen as a sample for the research field study. A sample of retail banking customers in The Cooperative Bank and Islamic Bank of Britain was surveyed through a questionnaire. The proposed scale is called SERVQUAL and comprises 33 items named CARTER with six dimensions (Compliance, Assurance, Reliability, Tangible, Empathy and Responsiveness), which customized for suitability of The Cooperative Bank and Islamic Bank of…    
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Book details

List price: $62.00
Publisher: Lambert Academic Publishing
Binding: Paperback
Pages: 76
Size: 6.00" wide x 9.00" long x 0.18" tall
Weight: 0.286
Language: English