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Loyalty Programs in the Hotel Industry

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ISBN-10: 3838378245

ISBN-13: 9783838378244

Edition: 2010

Authors: Kun Dong

List price: $63.00
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Tourism is one of the fastest growing economies in the world. Tourism is an industry that contains many related elements such as hotels, attractions, transportation, dining, and travel agencies. Each element will create an "experience" to its target; it is the duty for marketers to think what types of experiences they would like to offer. Loyalty programs have become a well-known tool to retain customers. Most loyalty programs offer membership in a club or a program with reward purchases. Rewards are normally based on currency value of purchases made or the frequency of purchases. Loyalty program tactics also include regular communication with customers - such as reminder mailings, private…    
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Book details

List price: $63.00
Copyright year: 2010
Publisher: Lambert Academic Publishing
Binding: Paperback
Pages: 104
Size: 6.00" wide x 9.00" long x 0.25" tall
Weight: 0.374
Language: English