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Buyer and Consumer Behaviour

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ISBN-10: 3838368037

ISBN-13: 9783838368030

Edition: 2010

Authors: Faustino Taderera

List price: $97.00
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Faustino Taderera, the celebrity, the most published, polished and decorated Marketing and International Business strategist, academic, icon and guru in Africa, is nicknamed, "The Tom Peters of Zimbabwe, Africa and the Middle East." His students call him, "The Rumbler and the Caterpillar," mainly for his passion, depth and incisive research in these areas. This book, BUYER CONSUMER BEHAVIOUR, is a necessary companion for university professors, marketing practitioners, students and consultants and navigates all the intricacies of marketing psychology and consumption. It blends elements from psychology, sociology, social anthropology and economics and deals with characteristics of individual…    
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Book details

List price: $97.00
Copyright year: 2010
Publisher: Lambert Academic Publishing
Binding: Paperback
Pages: 448
Size: 6.00" wide x 9.00" long x 1.00" tall
Weight: 1.430
Language: English