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Brand Personality As an Image Conveyor

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ISBN-10: 3838360761

ISBN-13: 9783838360768

Edition: N/A

Authors: Riina Koris

List price: $61.00
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Description:

Organizations would like the underlying values of a business to occupy the minds and hearts of their customers, since, as Jack Trout puts it the most successful companies (or brands) are those that "own a word in the mind of the prospect". They underlying theory is that of Tversky´s and Kahnemann´s who claim that while making nontransparent choices those, that the consequence of are unknown and have a large impact on our future life people rely on their emotions. The author of this thesis assumes that the decision of hiring an employee constitutes a nontransparent choice for a top- or middle manager of an enterprise. The thesis also relies on the opinion that when customers think about or…    
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Book details

List price: $61.00
Publisher: Lap Lambert Academic Publishing GmbH & Company KG
Binding: Paperback
Pages: 96
Size: 6.00" wide x 9.00" long x 0.23" tall
Weight: 0.330
Language: English