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Understanding Consumer Behaviour

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ISBN-10: 3838337840

ISBN-13: 9783838337845

Edition: N/A

Authors: Rooma R. Ramsaran-Fowdar

List price: $79.00
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Mauritian consumers are being exposed more and more to foreign products and are now faced with a variety of buying choices. With the advent of globalisation, domestic and foreign firms need to investigate consumer behaviour in cross cultural/national settings. This study aimed at evaluating the degree of consumer ethnocentrism among Mauritian consumers and at understanding their perceptions towards imported products and domestic products. The CETSCALE instrument used to measure consumer ethnocentrism in the USA was examined in the Mauritian context to assess its validity. The study also investigated the influence of demographic and lifestyle variables on the level of consumer ethnocentrism,…    
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Book details

List price: $79.00
Publisher: Lambert Academic Publishing
Binding: Paperback
Pages: 128
Size: 6.00" wide x 9.00" long x 0.30" tall
Weight: 0.440
Language: English