Techno-Relationship Innovations

Name: Techno-Relationship Innovations
Price: 78.45 USD
Availability: InStock
ISBN: 9783838321660

ISBN-10: 3838321669

ISBN-13: 9783838321660

Edition: 2009

Authors: Kittipong Sophonthummapharn

List price: $97.00

30 day, 100% satisfaction guarantee!

Marketplace

1 new & used from $78.45

what's this?

Rush Rewards U
Members Receive:

You have reached 400 XP and carrot coins. That is the daily max!

Description:

The adoption of appropriate technology can lead firms to greater business competency, improvement of business performance, and the creation of competitive advantage. The concept of Techno-relationship innovation is proposed and defined as a technology-related idea, process, method, product, or service that is intended to perform relationship marketing tasks and which is perceived as new to an individual or a firm. This book presents an adoption model used for exploring the factors affecting the adoption of techno-relationship innovations. By using an electronic customer relationship management (eCRM) application as a case study, the applicability of the adoption model is demonstrated. The…

Book details

List price: $97.00
Copyright year: 2009
Publisher: Lambert Academic Publishing
Binding: Paperback
Pages: 292
Size: 6.00" wide x 9.00" long x 0.66" tall
Weight: 0.946
Language: English