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Techno-Relationship Innovations

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ISBN-10: 3838321669

ISBN-13: 9783838321660

Edition: 2009

Authors: Kittipong Sophonthummapharn

List price: $97.00
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Description:

The adoption of appropriate technology can lead firms to greater business competency, improvement of business performance, and the creation of competitive advantage. The concept of Techno-relationship innovation is proposed and defined as a technology-related idea, process, method, product, or service that is intended to perform relationship marketing tasks and which is perceived as new to an individual or a firm. This book presents an adoption model used for exploring the factors affecting the adoption of techno-relationship innovations. By using an electronic customer relationship management (eCRM) application as a case study, the applicability of the adoption model is demonstrated. The…    
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Book details

List price: $97.00
Copyright year: 2009
Publisher: Lambert Academic Publishing
Binding: Paperback
Pages: 292
Size: 6.00" wide x 9.00" long x 0.66" tall
Weight: 0.946
Language: English