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Place Marketing and Branding

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ISBN-10: 3838318463

ISBN-13: 9783838318462

Edition: N/A

Authors: Seppo Rainisto

List price: $88.00
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The book builds a framework and analyzes place marketing and branding practices, the main focus being on marketing management of places. This book is based on Rainisto s doctoral dissertation study at Helsinki University of Technology: Success Factors of Place Marketing (2003). The study uses a theory building, qualitative case research agenda, with an embedded, longitudinal and multiple case design. The study applies the formed theoretical framework in an empirical research with the case locations of the Helsinki, Stockholm, Copenhagen and Chicago metropolitan regions. The study investigates also how Northern European versus U.S. place marketers differ in their practices and comes to the…    
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Book details

List price: $88.00
Publisher: Lambert Academic Publishing
Binding: Paperback
Pages: 156
Size: 6.00" wide x 9.00" long x 0.36" tall
Weight: 0.528
Language: English

TEEMU MOILANENnbsp;is a place branding specialist. He has performed several international research and development projects in place branding in national -, city- and tourism resort levels.nbsp;He has been nominated as the leading specialist in the field by ministry of Foreign Affairs of Finland and the Finnish Tourist Board, and is currently working as an Advisor and key author of the 'Development programme of the Nation Brand of Finland', issued by the government of Finland. Moilanen has extensive experience in tourism destination branding and development in several countries in the world, and during more than a decade has been involved in developing strategic Master Plans of several…