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Corporate Image on the Web

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ISBN-10: 3838315707

ISBN-13: 9783838315706

Edition: N/A

Authors: Jesus Meza Lueza

List price: $118.00
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This book is a thorough analysis of corporate identity, public relations, and corporate Web sites. The study followed a tripartite path to examine the ways in which: (a) global corporations project their identity through the Web; (b) two-way communication online can occur between those organizations and their publics; and (c) corporate Web sites affect publics perceptions. This work reports the results of both a content analysis of corporate Web sites of the 2001 Fortune 500 Global List and a qualitative analysis aimed at analyzing participants perceptions of some corporate Web-sites identity. Conclusions on corporate identity suggest that global corporations have been using the Web only…    
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Book details

List price: $118.00
Publisher: Lap Lambert Academic Publishing GmbH & Company KG
Binding: Paperback
Pages: 204
Size: 6.00" wide x 9.00" long x 0.47" tall
Weight: 0.682
Language: English