Electronic Commerce Usability

Name: Electronic Commerce Usability
Price: 78.45 USD
Availability: InStock
ISBN: 9783838300429

ISBN-10: 3838300424

ISBN-13: 9783838300429

Edition: N/A

Authors: Shawren Singh

List price: $73.00

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Description:

This book investigates whether usability aspects affect the design and development of the browsing experience in e-commerce applications. The book is limited to the generic e-commerce activities and does not address the financial perspective. As background the book studies the e-commerce domain, interaction design and systems development methodologies. Within a quasi-experimental research design the study then developed two experimental websites to test the hypotheses that usability principles of consistency, structured information and navigation affect the users of a website: one adhering and one violating these principles. Respondents were required to record their perceptions of both…

Book details

List price: $73.00
Publisher: Lambert Academic Publishing
Binding: Paperback
Pages: 380
Size: 6.00" wide x 9.00" long x 0.85" tall
Weight: 1.232
Language: English