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Motivational Consequences of Comparison Standards:

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ISBN-10: 3838102983

ISBN-13: 9783838102986

Edition: 2009

Authors: Jenny Bittner

List price: $89.00
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Description:

This book offers a framework about the motivational consequences of comparison processes. Combining motivational theories and Social Cognition, goals are framed as comparison standards that influence subsequent goal pursuit. It is shown in which situations the comparison with goals leads to assimilation or contrast of task performance. It is also shown that similarity with a standard person influences whether people adopt a specific goal this standard person has. This offers a new perspective on automatic comparison processes as the initially perceived similarity with a comparison standard is found to explain the underlying mechanisms that lead people to adjust their task performance…    
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Book details

List price: $89.00
Copyright year: 2009
Publisher: Lightning Source Inc
Binding: Paperback
Pages: 104
Language: English