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Nestlt - the Robustness of Large Conglomerates Against Negative Publicity - a Quantitative and Qualitative Analysis of Risk, and Crisis Management Bas

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ISBN-10: 3836477033

ISBN-13: 9783836477031

Edition: 2008

Authors: Maximilian Westphal, Ken Bjelland

List price: $89.00
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Crises are an inevitable part of life. Knowledge is based on learning gained out of crises. But what happens if crises do not affect organizations anymore; and hence organizations become invulnerable towards crises? Is it then still valid calling them crises? Or do crises change into opportunities? Those questions arose after the authors chose Nestle as a main focus of investigation; and after they dug deeper into crisis-, and risk management theories. The authors hand out necessary information, before moving to crisis, and risk management theories, ethical business behavior, and corporate social activities. They contrast those theories with stakeholder theories, shareholder capitalism, and…    
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Book details

List price: $89.00
Copyright year: 2008
Publisher: AV Akademikerverlag GmbH & Co. KG
Binding: Paperback
Pages: 168
Size: 6.00" wide x 9.00" long x 0.36" tall
Weight: 0.572
Language: English