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Response Strategies of Incumbent Firms to Disruptive Innovation- a Perspective from Non-Innovation Related Research Fields

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ISBN-10: 3836446987

ISBN-13: 9783836446983

Edition: 2007

Authors: Olga Piskunova

List price: $54.00
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Description:

Research on the phenomenon of innovation shows that companies with initially leading positions in the industry often fail when the competitive situation changes and entrants come to the market with disruptive innovations. This raises the important question of what incumbents should do in order to optimally encounter such a situation. Should an incumbent respond at all? Which type of response should it pursue? How could the preferred response be implemented most effectively in terms of structure and management? To answer these questions the author Olga Piskunova analyses the existing recommendations to incumbent firms faced with the disruptive innovation along the response strategy framework…    
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Book details

List price: $54.00
Copyright year: 2007
Publisher: .AV Akademikerverlag GmbH & Co. KG
Binding: Paperback
Pages: 88
Size: 6.69" wide x 9.61" long x 0.18" tall
Weight: 0.330
Language: English