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Interdependencies in the Discovery and Adoption of Facebook Applications An Empirical Investigation

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ISBN-10: 3834938866

ISBN-13: 9783834938862

Edition: 2013

Authors: Philip Mayrhofer

List price: $99.00
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Facebook Platform is a prominent example of an internet-based service for which third-party developers can offer small add-on programs, which are often referred to as applications. The distribution of success of applications is highly skewed. This market structure with few blockbuster applications and a long-tail of unpopular ones is common in the media, entertainment and software industries. Philip Mayrhofer compiled individual-level survey data as well as an original panel data set of Facebook applications in order to examine the market for Facebook applications in detail. Specifically he identifies interdependencies such as bandwagon effects between users and spillovers between…    
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Book details

List price: $99.00
Copyright year: 2013
Publisher: Westdeutscher Verlag GmbH
Publication date: 12/12/2012
Binding: Paperback
Pages: 172
Size: 6.00" wide x 8.25" long x 0.50" tall
Weight: 0.550
Language: English