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Cross Buying Extended in Multi Partner Bonusprogrammen: Eine Kritische Analyse

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ISBN-10: 3834914568

ISBN-13: 9783834914569

Edition: 2009

Authors: Heike Papenhoff

List price: $89.99
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Heike Papenhoff untersucht diese Effekte des erweiterten Zusatzkaufverhaltens, des Cross Buying extended Verhaltens in Multi Partner Bonusprogrammen. Sie leitet die Einflussgrossen aus okonomischer Perspektive ab und entwickelt im Rahmen einer zweistufigen Untersuchung ein umfassendes Messmodell."
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Book details

List price: $89.99
Copyright year: 2009
Publisher: Springer Verlag
Binding: Paperback
Pages: 248
Size: 5.80" wide x 8.20" long
Language: German