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Interactive Decision Aids Effects on Consumers, Retailers, and Manufacturers

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ISBN-10: 3824480204

ISBN-13: 9783824480203

Edition: 2003

Authors: Nina Mazar

List price: $89.99
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Description:

Nina Mazar examines the effects of an interactive tool that can tailor information extremely fast: the interactive comparison matrix (CM). It provides product related information in a 'product by attribute' matrix and allows products to be sorted by any attribute. The author shows that the interactive CM has the potential to represent a useful and practicable solution matching the needs of both consumers and online retailers.
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Book details

List price: $89.99
Copyright year: 2003
Publisher: Deutscher Universit�ts Verlag
Publication date: 12/12/2003
Binding: Paperback
Pages: 138
Size: 5.83" wide x 8.27" long
Weight: 0.528
Language: English