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Shop America Mid-Century Storefront Design, 1938-1950

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ISBN-10: 3822842699

ISBN-13: 9783822842690

Edition: 2007

Authors: Jim Heimann, Jim Heimann

List price: $59.99
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Window shopping In postwar America, everything pointed to a bright, shiny future. Sheer optimism and opulence informed everything from automobile design to architecture, infusing design with larger-than-life planes and curves. Storefront design of the era is particularly indicative of this phenomenon, incarnated here in an extensive collection of hand-illustrated shop window designs from 1938 to 1950. These spectacular, often grandiose plans for grocery stores, shoe shops, beauty salons, bakeries, and more are reminders of a time when stores were sacred shrines for the congregation of American shoppers?impressive and even slightly intimidating, just like the future itself. Collected for…    
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Book details

List price: $59.99
Copyright year: 2007
Publisher: TASCHEN
Publication date: 1/1/2007
Binding: Hardcover
Pages: 246
Size: 10.75" wide x 13.50" long x 1.00" tall
Weight: 4.730

In addition to a career as a graphic designer and illustrator, Jim Heimann is a teacher and author. His graphic design works have been exhibited in several California galleries as well as at a number of shows in Germany and Japan. Heimann's design clients include CBS Records, Columbia Pictures, The Screen Actors Guild, and the National Football League. Heimann's written works include such books as California Crazy!, Hooray For Hollywood, Out With The Stars, Close Cover Before Striking, and Car Hops and Curb Service. He has also written on popular culture and regional history and architecture for many publications, among them the Los Angeles Times and Rolling Stone magazine. Heimann…