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Reputation Transfer to Enter New B-to-B Markets Measuring and Modelling Approaches

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ISBN-10: 3790828114

ISBN-13: 9783790828115

Edition: 2010

Authors: Springer, Christine Falkenreck

List price: $129.99
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This book focuses on the development and cross-cultural testing of a construct of reputation rooted in resource-based theories. No study has ever asked organizational customers to rate the importance of a supplier's positive reputation on their buying decision. The results of the survey contribute substantially to our understanding of reputation measuring and managing. This book is the first to highlight the cross-link between reputation, reputation transfer and culture, and argues that to develop one cross-culturally valid construct of reputation, which can be used in both B-to-B and B-to-C contexts is neither useful nor appropriate.
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Book details

List price: $129.99
Copyright year: 2010
Publisher: Springer
Publication date: 3/1/2012
Binding: Paperback
Pages: 229
Size: 6.10" wide x 9.20" long x 0.21" tall
Weight: 0.858
Language: English