| |
| |
| |
| Interactive design as a discipline | |
| |
| |
| What is an interactive designer? | |
| |
| |
| What is interactive design? | |
| |
| |
| Working in the medium | |
| |
| |
| Bringing it together | |
| |
| |
| Interview: Joe Nash, freelance interactive designer | |
| |
| |
| Looking to the future of interactive design | |
| |
| |
| Case study: Kaiser Chiefs (Specialmoves) | |
| |
| |
| Activities | |
| |
| |
| |
| Designing experiences | |
| |
| |
| Where do ideas come from? | |
| |
| |
| Designed behaviours | |
| |
| |
| Digital semiotics | |
| |
| |
| Audience expectations and interactive conventions | |
| |
| |
| Storytelling | |
| |
| |
| Interview: Second Story Design Team, 'Interactive Stories' | |
| |
| |
| Case study: LA Natural History Museum (Second Story) | |
| |
| |
| Activities | |
| |
| |
| |
| Getting to know the industry process | |
| |
| |
| The pitch: winning the contract | |
| |
| |
| Being part of the pitch team | |
| |
| |
| Interview: Dave Burrows, interactive designer, 'The art of the pitch' | |
| |
| |
| Best practices for the pitch scenario | |
| |
| |
| Creating the pitch materials | |
| |
| |
| Case study: Wrestlemania promotion campaign (Specialmoves) | |
| |
| |
| Activities | |
| |
| |
| |
| Audience, usability and testing | |
| |
| |
| Revisiting the audience | |
| |
| |
| User personas and scenarios | |
| |
| |
| Usability in design | |
| |
| |
| Interview: Trevor May, 'Designing for mobile platforms' | |
| |
| |
| Usability and content | |
| |
| |
| Usability and visual communication | |
| |
| |
| Usability testing | |
| |
| |
| The design document | |
| |
| |
| Case study: Glastonbury Smartphone App ¡(Future Platforms) | |
| |
| |
| Activities | |
| |
| |
| |
| Motion, sound and transmedia | |
| |
| |
| Motion and interactivity | |
| |
| |
| Moving image as prototype | |
| |
| |
| The production process | |
| |
| |
| Motion graphics | |
| |
| |
| Interview: Paul Goodfellow, animator, 'Animation and interactivity' | |
| |
| |
| Viral video | |
| |
| |
| Audio and sound design | |
| |
| |
| Transmedia | |
| |
| |
| Case study: Shooting the Audi R8 Commercial (Apple Studios) | |
| |
| |
| Activities | |
| |
| |
| |
| Games | |
| |
| |
| The game industry | |
| |
| |
| What does it take to be a games designer? | |
| |
| |
| Editing the idea | |
| |
| |
| Advergaming | |
| |
| |
| Interview: Pete Everett, CEO Playerthree, `What is advergaming?��� | |
| |
| |
| Game metrics | |
| |
| |
| Serious games | |
| |
| |
| Casual games | |
| |
| |
| Alternate reality games (ARGs) | |
| |
| |
| Case study: Coca Cola OpenTheGames.com (Playerthree) | |
| |
| |
| Activities | |
| |
| |
| |
| Back to basics, the fundamentals | |
| |
| |
| The designer'stoolkit | |
| |
| |
| Developing specialist skills | |
| |
| |
| File formats, resolutions and acronyms | |
| |
| |
| Preparing for the future | |
| |
| |
| Interview: Darrell Wilkins, CEO Specialmoves, 'Landing the interview, getting the job' | |
| |
| |
| Interview: D&AD 'Young designers, capitalizing on potential' | |
| |
| |
| Case study: Patrick McGoldrick, 'How I landed with ForPeople Studio' | |
| |
| |
| Activities | |
| |
| |
| Appendix | |
| |
| |
| Glossary | |
| |
| |
| Index | |