Fundamentals of Typography

Name: Fundamentals of Typography
Price: 9.05 USD
Availability: InStock
ISBN: 9782940373451

ISBN-10: 2940373450

ISBN-13: 9782940373451

Edition: 2006

Authors: Gavin Ambrose, Paul Harris

List price: $36.95

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Description:

The Fundamentals of Typography offers an overview plus incisive insight into the use of type and stunning examples sure to inspire typographers and designers in the field. A comprehensive introduction to the history of typography, typographic detailing in practice, and font generation for print and the web, this book covers type in the past and the present--and speculates on the future. Basic principles are explained with detailed presentations, illustrations, case studies, and examples from leading design studios around the world.

Book details

List price: $36.95
Copyright year: 2006
Publisher: Bloomsbury Publishing Plc
Publication date: 11/1/2006
Binding: Paperback
Pages: 176
Size: 8.00" wide x 9.25" long x 0.50" tall
Weight: 1.342
Language: English

Gavin Ambrose is an author, educator and practising graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numberous books on graphic design, branding and packaging.He currently teaches the Graphic Design BA at the University of Brighton.



Introduction


How to get the most out of this book



A brief history


The history of type


Cuneiform tablets


Hieroglyphs


Ideogram-based languages


Phoenician characters


The Greek alphabet


Cyrillic languages


Semitic and Aramaic languages


The Roman alphabet


The modern alphabet


Moveable type, 1436


The effect of printing in Europe


The Industrial Revolution, 1800s


Arts and Crafts Movement, 1850s


Modernism, 1910


1950s


1960s


1970s


1980s


1990s


Graphic design since 2000



A few basics


Typefaces and fonts


Typeface anatomy


Relative and absolute measurements


X-height


Basic terminology


Majuscule and minuscule


Set width


Baseline grid


The golden section


Fibonacci sequence


Standard paper sizes


The page - how we read


Dividing the page



Letterforms


Type families


Typeweight variations


Frutiger's grid


Types of serif


Fractions


Superscript and subscript


Numerals


Punctuation


Diacritical marks


Dashes


Character spacing


Expert sets and special characters


Ligatures, dipthongs and sans serif logotypes


Drop and standing capitals


Small capitals (true and false)


Italic and oblique


Type classification systems


Type classification in practice


Newspaper text faces



Words and paragraphs


Calculating line lengths


Kerning and letterspacing


Automated kerning tables


Alignment


Word spacing, hyphenation and justification


Type detailing


Leading


Indents


Indexes


Type size


Display type


Reversing type


Wraps and runarounds



Using type


Hierarchy


Colour


Surprint, overprint and knockout


Printing and type realisation


Type on screen


Grids and fonts


Generating type


Legibility and readability


Texture


Type as image


Concrete poetry, typograms, trompe l'oeil and calligrammes


Type in the environment


Scale


Vernacular


Appropriation


Typographic democracy


Ownership


Proof marks


Conclusion


Contacts


Glossary


Index


Font index