Typography

Name: Typography
Price: 4.65 USD
Availability: InStock
ISBN: 9782940373352

ISBN-10: 2940373353

ISBN-13: 9782940373352

Edition: 2005

Authors: Gavin Ambrose, Paul Harris

List price: $34.50

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Description:

Examines a fundamental area of graphic design. Typography is the means by which a written idea is given a visual form. The selection of this visual form from hundreds, if not thousands, of typefaces can dramatically affect the legibility of the written idea and a reader's feelings towards it.

Book details

List price: $34.50
Copyright year: 2005
Publisher: Bloomsbury Publishing Plc
Publication date: 8/4/2005
Binding: Paperback
Pages: 176
Size: 6.25" wide x 8.75" long x 0.75" tall
Weight: 1.100
Language: English

Gavin Ambrose is an author, educator and practising graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numberous books on graphic design, branding and packaging.He currently teaches the Graphic Design BA at the University of Brighton.



Introduction


How to get the most out of this book


Looking at Type


Where type is used


What is type?


Typefaces and fonts (or founts)


Typeface style


Italic or oblique?


Looking at a typeface


Typeface anatomy


X-height


Absolute and relative measurements


Type Classification


Basic classifications


Block typefaces


Roman typefaces


Roman variations


Serif variations


Gothic typefaces


Gothic variations


Rounded variations


Script typefaces


Graphic typefaces


Setting Type


Type families


Using multiple typefaces


Text hierarchy


Type on a page


Numerals


Drop and standing capitals


Special characters


Ligatures


The right character for the job


Punctuation


Non-alphabetical typefaces


Non-Latin typefaces


Leading


Tracking


Kerning


Spacing


Overprinting and knocking out


Legibility and readability


Type Generation


Font generation


Type as a visual identity


Hand-drawn type


Building letterforms


Expressionism


Type Realisation


Materials


Printing techniques


Hot-metal printing


Silk-screen printing


Gravure printing


Print finishing


Embossing and debossing


Foil blocking


Varnishes


Type in Practice


Eclecticism


Integrating type and image


Environment


Glossary


Conclusion


Acknowledgements


Contacts