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| Prologue | |
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| Introduction | |
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| How to get the most out of this book | |
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| Context | |
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| What is Design Management? | |
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| Why is Design Management Important? | |
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| The Design Management Timeline | |
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| Managing the Design Strategy | |
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| Knowledge | |
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| Identifying Opportunities for Design | |
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| Understanding the Audience and Market | |
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| Interpreting Client and Customer Needs | |
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| Auditing the Use of Design | |
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| Establishing the Design Strategy | |
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| Promoting and Selling the Design Strategy | |
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| Planning for Long-term Growth | |
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| Practice | |
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| Case Study: The Argus 3 Thermal-imaging Camera | |
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| Case Study: Camper | |
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| Interview: Dr. Chris H. Luebkeman, Arup Group | |
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| Interview: Darryl Feldman, Yahoo! | |
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| Key Skills | |
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| Managing Client Relations | |
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| Guiding Design Decisions | |
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| Developing Good Working Relationships | |
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| Verbal Communication | |
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| Managing the Design Process | |
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| Knowledge | |
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| Giving Form to Business Strategy | |
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| Increasing Awareness with Design | |
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| Expressing the Brand Through Design | |
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| Initiating Design Projects | |
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| Design Methods | |
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| Design Processes | |
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| Competitive Advantage Through Design | |
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| Practice | |
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| Case Study: Kajima Design Europe for JVC | |
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| Case Study; The Honda Zoomer | |
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| Interview: Mat Hunter, IDEO Europe | |
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| Interview: Brian Smith, FeONIC Plc. | |
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| Key Skills | |
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| Managing Creative Teams | |
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| Facilitating the Design Process | |
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| Developing Collaborative Cultures | |
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| Visual Communication | |
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| Managing the Design Implementation | |
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| Knowledge | |
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| The Project Management Process | |
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| Project Management in Practice | |
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| Social and Environmental Responsibilities | |
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| Design Policies, Procedures and Guidelines | |
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| Translating Global Design into Local Design | |
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| Measuring the Success of Design | |
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| Reviewing and Revising the Design Strategy | |
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| Practice | |
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| Case Study: FooGo/The Formation | |
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| Case Study: The Silken Group | |
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| Interview: Colum Lowe, NHS (UK) | |
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| Interview: Lynne Elvins, A420 | |
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| Key Skills | |
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| Management and Leadership | |
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| Leading and Advocating Design | |
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| Written Communication | |
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| Appendix | |
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| 18 Views on Design Management | |
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| Further Resources | |
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| Glossary | |
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| Index | |
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| Additional Credits | |
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| Acknowledgements | |