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Packaging Design Successful Packaging for Specific Customer Groups

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ISBN-10: 2940361711

ISBN-13: 9782940361717

Edition: 2007

Authors: Mark Hampshire, Keith Stephenson

List price: $40.00
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The first book to explore the vital, commercial relationship between design, marketing, and the target audience. DemoGraphics is the first series of design books to examine how successful designs target specific audiences. Where other design books explore the what? and why? of design,DemoGraphics: Packagingdissects the who? Through a huge selection of diverse examples, the authors examine how packaging is designed to appeal to specific groups based on gender, age, socio-economic group, disposable income, profession, and shopping habits. Case studies and interviews with designers and brand owners explain how and why specific choices have been made, why it works, and how it evolved from a…    
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Book details

List price: $40.00
Copyright year: 2007
Publisher: Quarto Publishing Group USA
Publication date: 10/1/2007
Binding: Hardcover
Pages: 208
Size: 10.00" wide x 10.00" long x 1.00" tall
Weight: 2.574
Language: English

Mark Hampshire (London, UK), along with Keith Stephenson (London, UK), directs Absolute Zero Degrees, a multidisciplinary agency designing corporate identities, packaging, books, wallpaper, and interiors accessories. They are the co-authors of the Communicating with Pattern series and DemoGraphics: Packaging and Choosing and Using Paper for Great Graphic Design.

Mark Hampshire is a freelance brand consultant, and has previously worked in senior roles in Identica, In Real Life, Cato Consulting, and Carlton Television. Keith Stephenson is founding director of Absolute Zero Degrees design. His work ranges from contemporary wallpaper to book design, and he has designed and illustrated Mass-Market Classics: The Home and Bright Ideas: Professional Lighting Secrets for Your Home. They both live in London, UK