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Color Management for Packaging A Comprehensive Guide for Graphic Designers

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ISBN-10: 2940361673

ISBN-13: 9782940361670

Edition: 2008

Authors: John T. Drew, Sarah A. Meyer

List price: $50.00
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A one-stop color resource for all packaging and graphic designers Color Management for Packagingcovers both theoretical and practical packaging design considerations. Every aspect of color for packaging is explored, including issues of standout, impact, legibility, appetite ratings, emotional responses to color, prepress requirements, technical considerations, and issues of aging and display. Not only is this a great ideas reference book, it is also a hardworking manual that gives designers the broad color knowledge with which to create more successful packaging designs. It shows how to work within budgetary constraints, create the right feel for a product, and create packaging designs that…    
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Book details

List price: $50.00
Copyright year: 2008
Publisher: RotoVision SA
Publication date: 3/31/2008
Binding: Hardcover
Pages: 224
Size: 8.75" wide x 11.25" long x 1.00" tall
Weight: 2.992
Language: English

One and two colors
Three colors
Four colors
Spot colors
Specials and finishing techniques
Packaging materials and printing stocks
Storage, display, and aging
Color management for print
Color legibility
Color association