Typography and Graphic Design From Antiquity to the Present

Name: Typography and Graphic Design From Antiquity to the Present
Price: 22.5 USD
Availability: InStock
ISBN: 9782080305237

ISBN-10: 2080305239

ISBN-13: 9782080305237

Edition: 2006

Authors: Roxanne Jubert, Ellen Lupton, Deke Dusinberre, David Radzinowicz, Serge Lemoine

List price: $24.95

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Description:

This chronological study traces the evolution of graphic form, from Antiquity through the Middle Ages and up through the age of technology. Each period is explained in detail, from Classical craftsmanship to the changes brought on by the Industrial Revolution and the modern-day potential of the digital world. As computers now play an integral role in academic and professional environments, virtually everyone makes font choices on a regular basis, rendering typography more relevant than ever before. This thorough, scholarly, and visually-appealing volume combines the history of the letter form-from the invention of printing to the relationship between graphics and totalitarian regimes-with…

Book details

List price: $24.95
Copyright year: 2006
Publisher: Flammarion et Cie
Publication date: 12/26/2006
Binding: Hardcover
Pages: 432
Size: 9.75" wide x 11.25" long x 1.50" tall
Weight: 5.742
Language: English

John Bayley is an eminent literary critic & a retired professor from Oxford University. He remarried in 2000 & still lives in Oxford, England.Ellen Lupton is Adjunct Curator at the Cooper-Hewitt National Design Museum and Co-Chair of the Design Department of the Maryland Institute College of Art.




From antiquity to modern times


Archaic signs, figures, and writing


The Middle Ages : graphic design as cottage industry


Techniques and materials : paper, printing, and composition


The renaissance - fifteenth and sixteenth centuries


The passage from the seventeenth to the eighteenth centuries


The neoclassical period



The long nineteenth century


Decisive changes


A revival in the arts and graphics


Affirmations of modernity



The first third of the twentieth century


The avant-garde floodtide


World War I


Continuation and reconstruction in the avant-garde



From the rise of totalitarianism to World War II


Totalitarianism : avant-garde exile and survival


World War II



Postwar economic boom


Characteristics and horizons


Creativity and trends country by country


Professionalism and expansion



The final decades of the twentieth century


Pre-digital graphic design : context and overview


Experimentation in the 1970s


The advent of digital design


Widespread freedom