SHOPPER MARKETING REVOLUTION

Name: SHOPPER MARKETING REVOLUTION
Price: 6.81 USD
Availability: InStock
ISBN: 9781939418272

ISBN-10: 1939418275

ISBN-13: 9781939418272

Edition: N/A

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Description:

The consumer goods industry accounts for 20 percent of the world's gross domestic product (GDP)-that's over $14 trillion in turnover. And yet the industry isn't growing It lags behind global GDP growth, and the latest figures suggest that the world's top 250 consumer goods manufacturers lost nearly $38 billion in profit in 2011 compared to the previous year. As growth declines, profit margins erode and leading players are caught in a perfect storm: hyper competition, the growth of mega-retailers, explosive increases in input costs, talent shortages, and the declining effectiveness of traditional marketing methods all suck profits from a once vibrant and progressive industry. Industry…