Zen of Social Media Marketing An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue

Name: Zen of Social Media Marketing An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue
Price: 4.65 USD
Availability: InStock
ISBN: 9781937856151

ISBN-10: 1937856151

ISBN-13: 9781937856151

Edition: 3rd 2013

Authors: Shama Hyder, Shama Hyder Kabani, Chris Brogan

List price: $16.95

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Book details

List price: $16.95
Edition: 3rd
Copyright year: 2013
Publisher: BenBella Books
Publication date: 1/1/2013
Binding: Paperback
Pages: 216
Size: 6.00" wide x 9.00" long x 0.75" tall
Weight: 0.792
Language: English



Acknowledgments


Foreword



Introduction



Online Marketing Basics



Websites and Blogging



Search Engine Optimization (SEO): The Art and Science of Driving Traffic to Your Website



Social Media Marketing: What You Need to Know Before You Start



Identity Before Community: Why Most Companies Fail at Social Media Marketing



Facebook: With 950 Million Users and Growing, This Giant Can't Be Ignored



Twitter: The Grand Bazaar of Social Networking Sites



LinkedIn: The Place Where Professionals Go



Google+: The Fastest Growing Social Networking Site



Social Advertising: Groupon, LivingSocial, and Facebook Ads ... Oh My!



Video: The Most Powerful Social Medium



Creating a Social Media Policy for Your Organization



A Final Word on Social Media: Tools for Attracting Even More Business


Burning Questions and Answers: Taking Questions and Dishing Out Answers and Advice


Social Media Marketing Case Studies: Highlighting Real-World Best Practices


Discussion Questions: A Guide to Sparking Engagement on the Topic of Social Media


Index


About the Author