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Content Pool Leveraging Your Company's Largest Hidden Asset

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ISBN-10: 193743401X

ISBN-13: 9781937434014

Edition: 2012

Authors: Alan J. Porter, Doug Potter

List price: $29.95
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Description:

All companies, no matter what industry they are in, or what product or service they create, do four basic things. Offer something for sale, sell it, collect money for it, and create content about what they do. Product development, Marketing, Sales, and Finance are all essential to the organization and are typically managed at the VP or CXO level, yet a company's content, which contains all of its intellectual property, is often overlooked. "The Content Pool: Leveraging Your Company's Largest Hidden Asset" makes the case for placing content creation, management, and distribution on a par with other core strategic business activities.Inside the Book Identifying Your Content Organizing Your…    
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Book details

List price: $29.95
Copyright year: 2012
Publisher: XML Press
Publication date: 2/22/2012
Binding: Paperback
Pages: 246
Size: 5.50" wide x 8.50" long x 0.50" tall
Language: English