For Immediate Release Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations

ISBN-10: 1936661160

ISBN-13: 9781936661169

Edition: 2011

Authors: Ronn Torossian

List price: $24.95 Buy it from $18.34
eBook available
30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy


Used Starting from $18.34
New Starting from $20.12
eBooks Starting from $24.99
Buy eBooks
what's this?
Rush Rewards U
Members Receive:
You have reached 400 XP and carrot coins. That is the daily max!
Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Add to cart
Study Briefs
SQL Online content $4.95 $1.99
Add to cart
Study Briefs
MS Excel® 2010 Online content $4.95 $1.99
Add to cart
Study Briefs
MS Word® 2010 Online content $4.95 $1.99
Add to cart
Study Briefs
MS PowerPoint® 2010 Online content $4.95 $1.99
Customers also bought

Book details

List price: $24.95
Copyright year: 2011
Publisher: BenBella Books
Publication date: 10/18/2011
Binding: Hardcover
Pages: 288
Size: 6.25" wide x 9.25" long x 1.00" tall
Weight: 1.144
Language: English

Ronn Torossian is the founder, president, and CEO of New York-based 5W Public Relations. He has overseen the company's rapid growth and expansion to the Inc. 500 list, as well as provided counsel to hundreds of companies, including members of the Fortune 500, Inc. 500 and Forbes 400. One of the foremost public relations experts in the U.S., Torossian is known for his iconoclastic, aggressive, result-oriented ways, as well as his close working relationships with members of the media, influencers, decision makers, politicians and celebrities. His work spans global interests, corporate entities, high-profile individuals, regional business entities, government agencies and academic institutions. He has worked on PR programs for clients including Whole Foods, Coca-Cola, Microsoft, Barnes & Noble Online, Evian Natural Spring Water, Anheuser-Busch, IHOP, Harrah’s Entertainment, Fortune 100 mainstay EDS, VeriSign, XM Radio, Seagram’s, The Loews Regency, Marriott Hotels, Vail Resorts, Phillips-Van Heusen, McDonald’s, The Ice Rink at Rockefeller Center, Ahava Skin Care, Weatherproof Garment Company, Bad Boy Worldwide Entertainment Group, Pamela Anderson, Snoop Dogg, Lil’ Kim, the Government of Israel, and others, and many other celebrities, publicly traded technology companies, and a variety of other global interests, national corporations and consumer brands, high-profile individuals, regional businesses, government agencies and academic institutions. Karen Kelly is an innovative journalist, writer and editor with more than 25 years of experience specializing in business, lifestyle, culture and media. You can visit her at

Moving People, Shifting Minds The Power of Public Relations
Know Your Own Reality (Or, Don't Think Your Shit Doesn't Stink) Play to Your Strengths... Know Thyself (First)
Talk Isn't Cheap-It's Undervalued Communication Is the Front Line of Good PR
Surprise Party: How PR Can Help Capture New Customers And Why You Should Love Them
Authenticity-Your Personal Calling Card Don't Try to Be Something You're Not
Getting Out in Front Capturing Media Attention
In G-D We Trust, Not the Media The Press Has a Job to Do-You May Not Like It
Life Happens: Manage Crises Immediately Problems Ain't Going Away on Their Own, and You Can't Outwork Them
Give More to Get More Charity Is Good PR Work
In Conclusion: Rules for PR Success
About 5W Public Relations
Acknowledgments and Respect
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.