Ronn Torossian is the founder, president, and CEO of New York-based 5W Public Relations. He has overseen the company's rapid growth and expansion to the Inc. 500 list, as well as provided counsel to hundreds of companies, including members of the Fortune 500, Inc. 500 and Forbes 400. One of the foremost public relations experts in the U.S., Torossian is known for his iconoclastic, aggressive, result-oriented ways, as well as his close working relationships with members of the media, influencers, decision makers, politicians and celebrities. His work spans global interests, corporate entities, high-profile individuals, regional business entities, government agencies and academic institutions. He has worked on PR programs for clients including Whole Foods, Coca-Cola, Microsoft, Barnes & Noble Online, Evian Natural Spring Water, Anheuser-Busch, IHOP, Harrah’s Entertainment, Fortune 100 mainstay EDS, VeriSign, XM Radio, Seagram’s, The Loews Regency, Marriott Hotels, Vail Resorts, Phillips-Van Heusen, McDonald’s, The Ice Rink at Rockefeller Center, Ahava Skin Care, Weatherproof Garment Company, Bad Boy Worldwide Entertainment Group, Pamela Anderson, Snoop Dogg, Lil’ Kim, the Government of Israel, and others, and many other celebrities, publicly traded technology companies, and a variety of other global interests, national corporations and consumer brands, high-profile individuals, regional businesses, government agencies and academic institutions. Karen Kelly is an innovative journalist, writer and editor with more than 25 years of experience specializing in business, lifestyle, culture and media. You can visit her at karenkellywriter.com.