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Developing Successful Sport Marketing Plans

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ISBN-10: 1935412558

ISBN-13: 9781935412557

Edition: 2013

Authors: David K. Stotlar

List price: $37.99
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With an abundance of goods and services available to consumers in the sport industry, it can be difficult for products or organisations to stand out from the competition. In the revised fourth edition of Developing Successful Sport Marketing Plans, internationally recognised author David K Stotlar guides readers in a step-by-step approach of how to create and implement a winning marketing strategy. The chapters offer a sequential model for creating a well-defined, industry-proven plan, with the focus being on the sport consumer rather than the product, reflecting the current dynamic in the sport industry: Developing a Marketing Plan Framework; Creating a Value Proposition; Understanding the…    
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Book details

List price: $37.99
Copyright year: 2013
Publisher: Fitness Information Technology, Incorporated
Publication date: 7/15/2013
Binding: Paperback
Pages: 144
Size: 7.00" wide x 10.00" long x 0.50" tall
Weight: 0.770
Language: English