Fundamentals of Sport Marketing

Name: Fundamentals of Sport Marketing
Availability: InStock
ISBN: 9781935412403

ISBN-10: 193541240X

ISBN-13: 9781935412403

Edition: 4th 2013

Authors: Brenda G. Pitts, David K. Stotlar

List price: $102.95

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Description:

"Fundamentals of Sport Marketing" has long been the premier textbook in its field, and this updated, expanded fourth edition once again delivers superior content for aspiring sport marketers. As the most contemporary, comprehensive text of its kind, Fundamentals of Sport Marketing, 4th Edition, is a must-have resource for current data, trends, and concepts critical to success in the ever-changing world of sport. Students just beginning to explore their options in the sporting industry will gain a firm foundational understanding of sport marketing principles and strategies. As they explore the text, they will encounter a broad range of topics, including in-depth analyses of marketing mix…

Book details

List price: $102.95
Edition: 4th
Copyright year: 2013
Publisher: Fitness Information Technology, Incorporated
Publication date: 12/1/2012
Binding: Paperback
Pages: 478
Size: 7.00" wide x 9.75" long x 1.25" tall
Weight: 2.178
Language: English