Media Relations in Sport

Name: Media Relations in Sport
Price: 5.83 USD
Availability: InStock
ISBN: 9781935412144

ISBN-10: 1935412140

ISBN-13: 9781935412144

Edition: 3rd 2010

Authors: Hall, Brad Schultz, Philip H. Caskey, Craig Esherick

List price: $55.01

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Description:

Any student interested in a career related to sport media has to know certain essentials -- how to interview, how to effectively create and distribute content, and how to deal with communication problems that will invariably arise. All of these subjects and more are extensively addressed in this new and completely revised edition. The emphasis of these topics is not so much related to a theoretical understanding of sport media, but rather a practical one. The book is written with the idea that sport media communication does not exist as only something to be discussed in the abstract. Rather, there are fundamental skills, approaches, and procedures that relate directly to the success of…

Book details

List price: $55.01
Edition: 3rd
Copyright year: 2010
Publisher: Fitness Information Technology, Incorporated
Publication date: 9/30/2010
Binding: Paperback
Pages: 294
Size: 7.00" wide x 9.75" long x 0.75" tall
Weight: 1.188
Language: English



Foreword


Preface


Introduction to Media Relations in Sport


The Print Media


The Broadcast Media


Sports Information Specialists


Developing Interviewing Skills


Writing News Releases


Creating a Media Guide


Event Management


Publicity Campaigns


Crisis Management


Global Sport Media Relations


Law & Ethics


New & Emerging Technologies


Index