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Becoming the Vendor of Choice

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ISBN-10: 1934683019

ISBN-13: 9781934683019

Edition: N/A

Authors: Rick Segel

List price: $19.95
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Description:

Why does a retailer opt for one vendor over another? It's not about cost cutting. Generally, it comes down to the "R" word: relationships. The better your relationship with a retailer, the more likely she is to give you her business. In this deeply informative book, retail expert Rick Segel offers a wealth of ideas, tactics, and concepts you can use to become a valued "must-have" resource to your retail customers. You'll learn how to: Educate your retailers while positioning yourself as an expert in your industry Create retailer friendly, store-focused co-op advertising Work with your customers to hold promotions that pay Help your retailers create and maintain a web presence Use tradeshows…    
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Book details

List price: $19.95
Publisher: Specific House
Binding: Paperback
Pages: 216
Size: 5.50" wide x 8.50" long x 0.46" tall
Weight: 0.572
Language: English